Digital Marketing & Social Media Management is a highly practical program designed to equip learners with in-demand skills for building brands, driving online visibility, and managing digital campaigns. This training blends strategy, creativity, analytics, and real-world tools to prepare students for thriving careers in today’s fast-paced digital economy.
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The Digital Marketing & Social Media Management Program at Adavi Digital Institute is a comprehensive, industry-driven training designed to equip learners with the skills, tools, and strategic expertise needed to thrive in today’s digital-first marketplace. In a world where businesses compete for attention across multiple platforms, digital marketing has become one of the most in-demand and impactful career paths — and this program prepares you to excel from day one.
Throughout this immersive 4-month training, students gain hands-on mastery of core digital marketing disciplines, including social media strategy, content creation, SEO, paid advertising, email marketing, marketing analytics, branding, and customer engagement. You will learn how to plan, launch, and optimize digital campaigns that deliver measurable business results.
The program blends practical exercises, real-world projects, case studies, and industry tools such as Meta Business Suite, Google Ads, Canva, Google Analytics, Hootsuite, and more. By the end of the training, every student will have built a complete digital marketing portfolio—including campaign plans, content calendars, analytics reports, and brand strategies.
Whether you aim to become a digital marketer, social media manager, content strategist, or freelance consultant, this program empowers you with the competence and confidence to thrive in a competitive global industry.
What is Digital Marketing?
Traditional vs Digital Marketing
Digital marketing channels overview
Customer journey & sales funnel
Understanding consumer behavior online
Practical: Mapping customer journeys for local businesses
Brand identity fundamentals
Creating brand messaging & tone
Content pillars & content planning
Storytelling for digital platforms
Practical: Create a brand style guide
Overview of key platforms: Facebook, Instagram, X, TikTok, LinkedIn
Social media algorithms explained
Social media content formats
Practical: Create a 1-week content calendar
Design principles (layout, contrast, color)
Tools: Canva, Photoshop (optional)
Designing social posts, ads banners & promos
Practical: Design 10 social media graphics for a brand
Creating social media strategies
Scheduling tools: Meta Business Suite, Buffer, Hootsuite
Hashtag research & community building
Practical: Schedule 1-week content using Meta suite
Influencer types and selection
Negotiating influencer deals
Engaging communities online
Practical: Create influencer outreach plan
Video content scripting
Editing using CapCut, VN, Adobe Premiere Rush
TikTok & Instagram Reels optimization
Practical: Create and edit 3 Reels/TikTok videos
KPIs and metrics for measurement
Facebook & Instagram Insights
Reporting templates for clients
Practical: Create a monthly analytics report
On-page, off-page, and technical SEO
Google Search Console introduction
Keyword research (SEMrush, Ubersuggest)
Practical: SEO audit for a blog or company website
Types of Google Ads
Keyword match types
Writing high-converting ad copy
Practical: Create a Google Search Ad campaign
Facebook/Instagram Ads Manager setup
Audience targeting and custom audiences
A/B testing
Practical: Create and launch a real Meta ad campaign
Email copywriting
Email tools: Mailchimp, ConvertKit
Automation flows and segmentation
Practical: Create a welcome email automation sequence
Fundamentals of UX/UI for marketing
High-converting landing pages
Tools: WordPress, Elementor, LeadPages
Practical: Build a landing page for a digital campaign
Lead magnets creation
Funnels: awareness → conversion
CRM management: HubSpot, Zoho
Practical: Build a mini-funnel for a business
Creating a professional portfolio
Writing case studies
Practical: Start final capstone project
CV & portfolio review
Job interview preparation
Student project presentation
Graduation assessment
Digital Marketing Specialist
Social Media Manager
Content Creator / Content Strategist
SEO/SEM Specialist
Email Marketing Specialist
Digital Advertising Manager (PPC Expert)
Social Media Ads Specialist
Brand Strategist
Influencer Marketing Manager
Freelance Digital Marketer / Consultant
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