The Video Editing & Content Creation program is a dynamic training designed to equip learners with practical skills in video production, editing, motion graphics, and social media content creation. Participants will master industry-standard tools and techniques, transforming ideas into engaging, professional-quality videos for digital platforms and audiences.
#240,000
#400,000
The Video Editing & Content Creation Program is a comprehensive 3-month training designed to equip aspiring creators, marketers, and media professionals with the skills needed to produce high-quality, engaging video content for digital platforms. This program blends technical mastery with creative storytelling, guiding learners from the fundamentals of video production to advanced editing, motion graphics, and content optimization.
Participants will gain hands-on experience with industry-standard software such as Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve, learning essential editing techniques including cutting, trimming, color grading, audio mixing, and visual effects integration. The course also covers planning, scripting, and storyboarding, ensuring every video communicates effectively and captivates its target audience.
Special focus is placed on creating content tailored for social media platforms, including YouTube, Instagram, and TikTok, with practical lessons on vertical formats, captions, animations, and audience engagement strategies. By the end of the program, learners will have built a professional portfolio, ready to pursue careers as freelance video editors, content creators, or social media managers.
This program is ideal for beginners and intermediate learners seeking a structured, industry-aligned pathway to mastering video creation and editing, transforming creative ideas into visually compelling stories that resonate across digital channels.
Understanding the role of video content in digital marketing
Overview of the video production workflow: Pre-production, production, post-production
Introduction to industry-standard software (Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve)
File formats, resolution, and frame rates
Principles of storytelling for video content
Scriptwriting, storyboarding, and shot planning
Understanding different content types: vlogs, tutorials, corporate videos, social media clips
Techniques for audience engagement
Camera types and settings (DSLR, Mirrorless, Smartphones)
Lighting techniques for indoor and outdoor shoots
Audio recording essentials: microphones, ambient sound, voiceovers
Composition, framing, and camera movement basics
Navigating editing interfaces
Importing, organizing, and managing media files
Basic editing tools: cutting, trimming, splitting, and merging clips
Adding transitions, text overlays, and basic effects
Multi-track editing and sequence management
Keyframing, speed adjustments, and motion effects
Color grading basics
Audio editing: mixing, noise reduction, and background music
Introduction to motion graphics with Adobe After Effects or DaVinci Fusion
Creating animated titles, lower thirds, and intros/outros
Using templates and creating custom animations
Integrating graphics into video projects
Editing for vertical and square formats
Optimizing content for TikTok, Instagram Reels, YouTube Shorts
Adding captions, stickers, and engaging visual effects
Techniques for viral video content
Selecting royalty-free music and sound effects
Synchronizing music to video content
Audio transitions and layering sound for storytelling
Voiceover recording and editing
Understanding brand identity and target audience
Consistent visual style and theme for content
Creating video thumbnails and cover graphics
SEO basics for YouTube and other platforms
Using LUTs and color correction workflows
Advanced color grading techniques for cinematic look
Special effects integration
Motion tracking and stabilization
Planning and creating a complete video project
Applying learned editing, motion graphics, and sound techniques
Reviewing, refining, and delivering the project
Peer and instructor feedback
Exporting videos for multiple platforms and formats
Video optimization for web and social media
Understanding analytics and audience engagement metrics
Career paths: freelance video editing, content creation, social media management
Building a professional portfolio and resume
Video Editor
Content Creator
Social Media Manager
Motion Graphics Designer
Freelance Video Editor/Creator
YouTuber / Influencer
Digital Marketing Specialist
Corporate Video Producer
Videographer / Cinematographer
Multimedia Specialist
A forward-thinking tech and vocational training institute committed to equipping students with the digital skills required to thrive in today’s innovation-driven world.
© Copyright 2025 Adavi Digital Institute. All Rights Reserved.