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Digital Marketing & Social Media Management is a highly practical program designed to equip learners with in-demand skills for building brands, driving online visibility, and managing digital campaigns. This training blends strategy, creativity, analytics, and real-world tools to prepare students for thriving careers in today’s fast-paced digital economy.

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PROGRAM OVERVIEW

The Digital Marketing & Social Media Management Program at Adavi Digital Institute is a comprehensive, industry-driven training designed to equip learners with the skills, tools, and strategic expertise needed to thrive in today’s digital-first marketplace. In a world where businesses compete for attention across multiple platforms, digital marketing has become one of the most in-demand and impactful career paths — and this program prepares you to excel from day one.

Throughout this immersive 4-month training, students gain hands-on mastery of core digital marketing disciplines, including social media strategy, content creation, SEO, paid advertising, email marketing, marketing analytics, branding, and customer engagement. You will learn how to plan, launch, and optimize digital campaigns that deliver measurable business results.

The program blends practical exercises, real-world projects, case studies, and industry tools such as Meta Business Suite, Google Ads, Canva, Google Analytics, Hootsuite, and more. By the end of the training, every student will have built a complete digital marketing portfolio—including campaign plans, content calendars, analytics reports, and brand strategies.

Whether you aim to become a digital marketer, social media manager, content strategist, or freelance consultant, this program empowers you with the competence and confidence to thrive in a competitive global industry.

What You'll Learn

Module 1: Introduction to Digital Marketing (Week 1)
  • What is Digital Marketing?

  • Traditional vs Digital Marketing

  • Digital marketing channels overview

  • Customer journey & sales funnel

  • Understanding consumer behavior online

  • Practical: Mapping customer journeys for local businesses

Module 2: Branding & Content Strategy (Week 2)
  • Brand identity fundamentals

  • Creating brand messaging & tone

  • Content pillars & content planning

  • Storytelling for digital platforms

  • Practical: Create a brand style guide

Module 3: Social Media Fundamentals (Week 3)
  • Overview of key platforms: Facebook, Instagram, X, TikTok, LinkedIn

  • Social media algorithms explained

  • Social media content formats

  • Practical: Create a 1-week content calendar

Module 4: Graphic Design for Social Media (Week 4)
  • Design principles (layout, contrast, color)

  • Tools: Canva, Photoshop (optional)

  • Designing social posts, ads banners & promos

  • Practical: Design 10 social media graphics for a brand

Module 5: Social Media Management Essentials (Week 5)
  • Creating social media strategies

  • Scheduling tools: Meta Business Suite, Buffer, Hootsuite

  • Hashtag research & community building

  • Practical: Schedule 1-week content using Meta suite

Module 6: Influencer Marketing & Online Community Building (Week 6)
  • Influencer types and selection

  • Negotiating influencer deals

  • Engaging communities online

  • Practical: Create influencer outreach plan

Module 7: Video Content & Reels Creation (Week 7)
  • Video content scripting

  • Editing using CapCut, VN, Adobe Premiere Rush

  • TikTok & Instagram Reels optimization

  • Practical: Create and edit 3 Reels/TikTok videos

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