video editing

The Video Editing & Content Creation program is a dynamic training designed to equip learners with practical skills in video production, editing, motion graphics, and social media content creation. Participants will master industry-standard tools and techniques, transforming ideas into engaging, professional-quality videos for digital platforms and audiences.

#240,000

#400,000

PROGRAM OVERVIEW

The Video Editing & Content Creation Program is a comprehensive 3-month training designed to equip aspiring creators, marketers, and media professionals with the skills needed to produce high-quality, engaging video content for digital platforms. This program blends technical mastery with creative storytelling, guiding learners from the fundamentals of video production to advanced editing, motion graphics, and content optimization.

Participants will gain hands-on experience with industry-standard software such as Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve, learning essential editing techniques including cutting, trimming, color grading, audio mixing, and visual effects integration. The course also covers planning, scripting, and storyboarding, ensuring every video communicates effectively and captivates its target audience.

Special focus is placed on creating content tailored for social media platforms, including YouTube, Instagram, and TikTok, with practical lessons on vertical formats, captions, animations, and audience engagement strategies. By the end of the program, learners will have built a professional portfolio, ready to pursue careers as freelance video editors, content creators, or social media managers.

This program is ideal for beginners and intermediate learners seeking a structured, industry-aligned pathway to mastering video creation and editing, transforming creative ideas into visually compelling stories that resonate across digital channels.

What You'll Learn

Month 1 – Fundamentals of Video Creation & Editing
Week 1: Introduction to Video Editing and Content Creation
  • Understanding the role of video content in digital marketing

  • Overview of the video production workflow: Pre-production, production, post-production

  • Introduction to industry-standard software (Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve)

  • File formats, resolution, and frame rates

Week 2: Video Planning & Storytelling
  • Principles of storytelling for video content

  • Scriptwriting, storyboarding, and shot planning

  • Understanding different content types: vlogs, tutorials, corporate videos, social media clips

  • Techniques for audience engagement

Week 3: Video Shooting Basics
  • Camera types and settings (DSLR, Mirrorless, Smartphones)

  • Lighting techniques for indoor and outdoor shoots

  • Audio recording essentials: microphones, ambient sound, voiceovers

  • Composition, framing, and camera movement basics

Week 4: Introduction to Video Editing Software
  • Navigating editing interfaces

  • Importing, organizing, and managing media files

  • Basic editing tools: cutting, trimming, splitting, and merging clips

  • Adding transitions, text overlays, and basic effects

Month 2 – Intermediate Editing & Motion Graphics
Week 5: Advanced Editing Techniques
  • Multi-track editing and sequence management

  • Keyframing, speed adjustments, and motion effects

  • Color grading basics

  • Audio editing: mixing, noise reduction, and background music

Week 6: Motion Graphics & Visual Effects
  • Introduction to motion graphics with Adobe After Effects or DaVinci Fusion

  • Creating animated titles, lower thirds, and intros/outros

  • Using templates and creating custom animations

  • Integrating graphics into video projects

Week 7: Social Media & Short-Form Video Editing
  • Editing for vertical and square formats

  • Optimizing content for TikTok, Instagram Reels, YouTube Shorts

  • Adding captions, stickers, and engaging visual effects

  • Techniques for viral video content

Week 8: Sound Design & Music Integration
  • Selecting royalty-free music and sound effects

  • Synchronizing music to video content

  • Audio transitions and layering sound for storytelling

  • Voiceover recording and editing

Month 3 – Advanced Content Creation & Project Work
Week 9: Branding & Video Marketing Essentials
  • Understanding brand identity and target audience

  • Consistent visual style and theme for content

  • Creating video thumbnails and cover graphics

  • SEO basics for YouTube and other platforms

Week 10: Advanced Color Grading & Effects
  • Using LUTs and color correction workflows

  • Advanced color grading techniques for cinematic look

  • Special effects integration

  • Motion tracking and stabilization

Week 11: Final Project – Content Creation & Portfolio Development
  • Planning and creating a complete video project

  • Applying learned editing, motion graphics, and sound techniques

  • Reviewing, refining, and delivering the project

  • Peer and instructor feedback

Week 12: Publishing, Analytics & Career Preparation
  • Exporting videos for multiple platforms and formats

  • Video optimization for web and social media

  • Understanding analytics and audience engagement metrics

  • Career paths: freelance video editing, content creation, social media management

  • Building a professional portfolio and resume

Career Path After Completion
  • Video Editor

  • Content Creator

  • Social Media Manager

  • Motion Graphics Designer

  • Freelance Video Editor/Creator

  • YouTuber / Influencer

  • Digital Marketing Specialist

  • Corporate Video Producer

  • Videographer / Cinematographer

  • Multimedia Specialist

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